Must My Aspiring Content Creator Pal Stop Using People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her make content.

I’m grateful that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope Beth to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the craft behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, providing her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I understand not all people enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in minor capacities. I thought filming a clip here or there would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I record our time together.

I cherish our friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

John Johnson
John Johnson

A seasoned luxury lifestyle writer with over a decade of experience in high-end travel and exclusive brand collaborations.

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